Showa Modern Advertising Design 1920s-1930s Japanese Graphic Design Book

Showa Modern is a stunning visual archive of Japan’s golden age of commercial art — featuring posters, flyers and matchbooks from the 1920s and 1930s Showa period.

As Tokyo rebuilt after the 1923 earthquake and Osaka entered a period of unprecedented prosperity, a new urban lifestyle took hold. Cafés, bars and boutiques selling Western-inspired goods crowded city streets, and advertisers turned to commercial art to capture the spirit of the age. The result was a vibrant, dynamic visual culture that still resonates today.

What’s inside:

• Rare vintage advertising ephemera: posters, flyers and matchbooks
• 264 pages of Showa-era Japanese graphic design
• A window into 1920s–30s Tokyo and Osaka urban culture
• Essential reference for designers, historians and Japan enthusiasts

A vivid testament to the designers who defined an era.