A Delicious Innovation from Akita
Yogurushu is a uniquely delicious sake-based liqueur that combines the traditional craft of sake brewing with the creamy, tangy character of yogurt. Created by Hinomaru Jozo in Yokote, Akita, this innovative liqueur offers a taste experience unlike any other - rich, smooth, and reminiscent of rare cheesecake. It's a perfect example of how traditional Japanese breweries are creating exciting new products that appeal to modern palates.
Hinomaru Jozo's Creative Spirit
Hinomaru Jozo, based in Yokote, Akita Prefecture, is known for their willingness to innovate while respecting traditional brewing techniques. Yogurushu represents their creative approach to sake-making - taking the fermentation expertise developed over generations and applying it to create something entirely new and delightful. The result is a liqueur that bridges the gap between traditional Japanese beverages and contemporary tastes.
The Yogurt Connection
The name "Yogurushu" is a playful combination of "yogurt" and "shu" (酒, meaning alcohol or liqueur). This liqueur captures the creamy, slightly tangy character of yogurt while maintaining the refined quality of sake-based beverages. The result is a smooth, approachable drink that appeals to those who might not typically enjoy traditional sake.
Craftsmanship and Quality
Yogurushu from Yokote, Akita
£12.00 (as of January 2026)
300ml / Alc 7%
At a gentle 7% alcohol, Yogurushu offers a light, easy-drinking experience that makes it perfect for casual enjoyment or creative mixing. The convenient 300ml bottle is ideal for trying something new or sharing with friends, and the accessible price point makes it easy to experiment with different serving styles.
Tasting Note
Yogurushu delivers a rich, dense flavor profile that is truly distinctive. The liqueur presents a creamy, luscious texture reminiscent of rare cheesecake - smooth, indulgent, and satisfying. The yogurt-like character brings a pleasant tanginess that balances the sweetness, creating a complex yet approachable flavor. You can enjoy it straight to appreciate its full, creamy richness, or mix it with carbonated water to create a lighter, more refreshing drink that highlights its delicate balance of sweet and tangy notes.
How to Enjoy
One of Yogurushu's greatest strengths is its versatility as a mixer. The creamy, tangy character pairs beautifully with a variety of beverages:
- Straight (Chilled) - Serve well-chilled to appreciate the full, creamy cheesecake-like character
- With Soda Water - Mix with sparkling water for a light, refreshing yogurt soda (ratio 1:2 or to taste)
- With Tonic Water - Create a sophisticated, slightly bitter-sweet drink perfect as an aperitif
- With Prosecco - Add a splash to sparkling wine for an elegant, creamy cocktail
- On the Rocks - Pour over ice for a slowly evolving drinking experience
- With Fruit Juice - Mix with orange, grapefruit, or berry juice for a creamy fruit drink
- As a Dessert Topping - Drizzle over fresh berries, pancakes, or waffles
Perfect Occasions
Yogurushu is perfect for casual gatherings, as a light dessert drink, or as a creative cocktail ingredient. Its approachable flavor profile makes it appealing to a wide range of palates, including those who don't typically enjoy traditional sake. The creamy, dessert-like character makes it particularly enjoyable as an after-dinner treat or afternoon refreshment.
Creative Serving Ideas
Beyond simple mixing, Yogurushu can be used creatively:
- Create a Yogurushu float by pouring over vanilla ice cream
- Mix with coffee for a creamy, boozy coffee drink
- Blend with frozen fruit for a creamy cocktail smoothie
- Use in place of cream liqueur in cocktail recipes
- Mix with matcha for a unique Japanese-inspired drink
Food Pairings
While delicious on its own, Yogurushu also pairs well with:
- Fresh fruit, especially berries and stone fruits
- Light desserts like panna cotta or fruit tarts
- Cheese plates, particularly mild, creamy cheeses
- Breakfast pastries and croissants
The Perfect Introduction
Yogurushu's approachable flavor, gentle alcohol content, and affordable price make it an ideal introduction to Japanese sake-based liqueurs. It's a fun, delicious drink that demonstrates the creativity and innovation happening in Japan's brewing industry while remaining accessible and enjoyable for everyone.
Availability
Please note that our sake collection is available for purchase in-store only. Selection may vary depending on the season. If you have any questions regarding our sake, please feel free to contact us.
Storage: Store in a cool, dark place away from direct sunlight. Refrigerate once open to maintain optimal freshness and creamy texture. Shake gently before serving.
Discover the creamy, delicious world of Yogurushu - where tradition meets innovation.